Sue Five Star Member
Number of posts : 1216 Registration date : 2008-01-15
| Subject: Marketing Phases Thu Jul 17, 2008 10:52 pm | |
| I posted this to another forum and thought I would share it here with you. Comments please. Thank you.
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I believe there are phases of marketing. It starts out with the "oh crap" and ends with "well done".
The "oh crap" is when you realize that you and only you are responsible for getting your book into the hands of the public; and you don't any of the knowledge and expertise you need. You then move towards actually learning what basic marketing is all about. Next you have to learn how to apply it to selling a book. Then there is learning how to apply that to the genre of your book. Marketing for fiction and non-fiction is not the same. I don't care what anyone says. It just isn't. Even marketing within those genres is different.
After the knowledge comes the application of what you have learned. I hope you have learned it well, because it is a jungle out there: literally. Everyday you hear of someone doing something different from what you learned or even from what you are doing. Should you try that? Should you abandon what has been working for something new that might bring in better results? Then again, it may not. Decisions, decisions, decisions.
So now you are applying your knowledge. Now the waiting begins. Does it work? Have you learned all there is to know? Have you chosen the right path of marketing? How long will it take? Should I start pulling my hair out now or wait six months?
Marketing is like everything else. What you put into it is what you get out of it. I don't mean just the time. I mean the effort and the expertise. No matter how much time you put into your marketing if you haven't learned what is best for your book, your genre, you will be pulling your hair out (if you have any left by now) for years.
So sit down. Make a list of your marketing phases. Then take each one and decide what needs to be done. Lastly, do it! That is when the well done comes into play.
That's all there is to marketing.
Good Luck! And happy marketing! |
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Karina Kantas Three Star Member
Number of posts : 196 Registration date : 2008-01-19 Age : 50 Location : Corfu Greece
| Subject: Re: Marketing Phases Fri Jul 18, 2008 4:09 am | |
| You forgot to mention the expense. lol |
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flashgordon Four Star Member
Number of posts : 241 Registration date : 2008-01-11
| Subject: Re: Marketing Phases Sun Jul 20, 2008 10:05 am | |
| Good summary of the phases most writers go through. It is always a cold realization when you turn from "writer" to "marketer." However, as I've realized, it can be quite fun if you apply the same creative juices. |
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Sue Five Star Member
Number of posts : 1216 Registration date : 2008-01-15
| Subject: Re: Marketing Phases Sun Jul 20, 2008 5:13 pm | |
| I agree with you, Peter. It is fun trying to come up with something creative. Sometimes overwhelming, but always gratifying when it comes to fruitition. Thanks for the input. |
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| Subject: Re: Marketing Phases | |
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