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 Should authors be stuck with book promotion.

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Rhymer
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PostSubject: Re: Should authors be stuck with book promotion.   Thu Jan 01, 2009 5:24 pm

integrit wrote:
I feel the success of any book rest primarily with the author. I do not feel it is a situation where authors are stuck with book promotion. An author is the best person to promote their book as they are intimately involved with the content. A publisher cannot know all the details of every book they publish though they may sometimes have resources which can help. Resources are great but you need to know how to use them. In the short time I have been writing I have learned much about the publishing industry and what works for me may not necessarily work for someone else. Each book and its approach to a story or topic is different and may need different methods to promote it. The best person to do this is the author.

Author promotion is not a bad thing. The problem is creating the market in order to promote. You can beg book signings from local book stores etc, this leads to little successes with the author promoting and distributing. The big houses have the market and can set up the signings for the author which are far more successful.
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lin
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PostSubject: Re: Should authors be stuck with book promotion.   Thu Jan 01, 2009 5:38 pm

Book signings are pretty marginal.

What authors can do is work the internet and try for media shots.

You take a scenario or a specialize or local book in areas where they are publications and local radio/TV/cable access and the author might actually have an advantage of being there, having connections, talking to people.
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Rhymer
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jan 03, 2009 6:00 am

lin wrote:
Book signings are pretty marginal.

What authors can do is work the internet and try for media shots.

You take a scenario or a specialize or local book in areas where they are publications and local radio/TV/cable access and the author might actually have an advantage of being there, having connections, talking to people.

This is true Lin if the author lives in an area where these avenues are readily accessible. The area I live in is very rural. Internet access is accessible, newspaper advertising is accessable. The two cities are very small and reflects the rural setting of the state. I agree it is a definate advantage if an author can develope connections and smooze potential buyers.
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Dick Stodghill
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jan 03, 2009 1:35 pm

"Owner hand-crafted." I like that.
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Rhymer
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PostSubject: Re: Should authors be stuck with book promotion.   Sun Jan 04, 2009 5:09 am

If you have never done this give it a try. I walked into Borders and stopped at one of their computers and decided to do a search for one of my books. I typed in Shimmer and my name, Shimmer came up available for purchase at a price of $29.95 no this was not a misprint $29.95. Needless to say people are ordering Shimmer by tthe gross. PA sells for 24.95 which if you judge by known authors with books on the market in the same genre and page length is overpriced by $11.00.
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Carol Troestler
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PostSubject: Re: Should authors be stuck with book promotion.   Sun Jan 04, 2009 7:43 am

This is a good thread. I had a publisher reject my book because he did not know enough about the topic to promote it. Another publisher I have considered submission to said the author would be expected to promote "within reason," and since that would be difficult at this time, I hesitate to submit there.

There is so much to being published. It includes the topic of the book, the quality of writing, the market at the present time, what I have learned as an author. If Cuba hits the news or the Cold War heats up, my books will be more marketable which has nothing to do with my writing quality.

I am an introvert. I don't speak well, and sometimes with the friendliness of this board find I find myself "speaking" and not explaining myself well. When writing nonfiction, author promotion is important. Usually the author has learned much more from the research than he/she has put in the book, which provides information for speaking and answering questions.

A year ago I spoke at my husband's squadron reunion about my book about the Cuban Missile Crisis, but the best part of the presentation was when I played a recording of Kennedy's speech to the nation October 22, 1962. That brought tears to people's eyes and a plethora of comments, which was what made this introvert happy.

With my historical novels about family, after my short presentation people would talk about their own families, their need to write down their own family history. When that happened, I felt I was successful and became a moderator of a discussion rather than a speaker, which was much more comfortable to me.

Carol
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Abe F. March
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PostSubject: Re: Should authors be stuck with book promotion.   Sun Jan 04, 2009 9:50 am

Hang in there Carol. Getting it in front of the right people is the frustrating part. You never know when someone will recognize your work and do something with it. Perhaps it will be your next submission.bounce
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Malcolm
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PostSubject: Re: Should authors be stuck with book promotion.   Wed Jan 07, 2009 12:31 pm

One never knows, Abe, when a manuscript will catch an editor or an agent's interest after garnering form rejection slips up to that point.

Malcolm
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alj
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PostSubject: Re: Should authors be stuck with book promotion.   Wed Jan 07, 2009 12:35 pm

I understand that Mary Higgins Clark had something like 60 rejections before she was published.

Ann
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PostSubject: Re: Should authors be stuck with book promotion.   Thu Jun 11, 2009 10:57 am

It's the publishing that's expensive. As long as the publishers do the printing, distributing, etc. The promoting is EASY! As long as authors do their research marketing is easy and, depending on the extent that the author goes to, nearly costless.

If the author can't do the promoting they can simply hire a publicist (which would cost more money in the long run). So yeah, authors should be stuck with book promotion... unless they don't give a - about whether his/her book succeeds.

Heather Paye
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Sue
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PostSubject: Re: Should authors be stuck with book promotion.   Thu Jun 11, 2009 12:47 pm

I believe that publishers and authors should work together to promote and market a book. I supply my authors with a questionnaire. If filled out completely it can lead to many outlets I may not think of using. And in turn my authors know I will use whatever it takes to get their book out there.

Most publishers don't agree and don't go to any excess to promote a book.

If a book is to be successful and make both publisher and author money, then they both need to work on marketing it.
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PostSubject: Re: Should authors be stuck with book promotion.   Thu Jun 11, 2009 4:51 pm

I definitely agree on that Sue. Couldn't have said it better myself.
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Cliff Ball
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 8:01 am

I prefer doing this whole promotion thing myself, but, I just do the whole social networking thing. I'm not a good public speaker(got a D in Voice and Diction in college! lol), I'm an introvert too, and I'm not patient enough to sit in a bookstore for hours and hours waiting for people to want my signature. I also decided that I might need to frequent sci-fi conventions, attend one of their writer's workshops, and have bookmarks/business cards displayed if I want sci-fi readers to know my novel is out there.

I have a website, but it gets expensive using Yahoo, Google, Facebook, and all of those other keyword or ad marketing tools, so I've decided to frequent message boards more and more than I used to. I've tried Craigslist to promote my novel, but I've rarely ever gotten a hit. I use linkreferral for traffic, but that doesn't always work. One of the sci-fi message boards I posted to, one person said he never heard of me, but my novel sounded interesting, but he wasn't sure he wanted to buy it. ARGH! lol

Maybe I should latch onto a well-known author and become their ghostwriter!
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dkchristi
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 8:32 am

I'm starting to agree with the ghostwriter concept. Name recognition is more important than content.
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Shelagh
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 9:58 am

Hi Cliff,

Good to see you back on the forum. We get lots of interest here and you never know what opportunities might spring up.

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Sue
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 11:19 am

I thought ghostwriters were just that: ghosts. No recognition tied to the book. Other than the pay, what would the advantage be to you to be a ghostwriter?
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Cliff Ball
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 12:52 pm

Well, in the case of James Patterson, you know he uses ghostwriters, that's not exactly a well-kept secret; or maybe it is, and those of us who work in libraries know about it more than the regular reader? I'd rather have the pay and he get all the glory! lol
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Sue
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 12:57 pm

I am way behind the times! I had no idea he used a ghostwriter, but then, I don't dig too deep into an author, even if I like their work. I just like to read their work.

Thanks for the info, Cliff.
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alj
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 1:10 pm

I understand that Patterson has a team of them. He sets up the basic plot and story line, and his writers do the rest.

Ann
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Sue
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 1:41 pm

As an author wouldn't that just be the cat's pajamas! To be able to sit and dictate what I want to say and have someone else put in the punctuation and paragraphs and such. Twould be heaven! *sigh* I am struggling just to get all the thoughts onto paper. Since the first of the year I have been so busy with other authors that I haven't gotten anything down on paper. *sigh*
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Phil Whitley
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PostSubject: Re: Should authors be stuck with book promotion.   Sat Jun 13, 2009 10:04 pm

Quote :
As an author wouldn't that just be the cat's pajamas!
To be able to sit and dictate what I want to say and have someone else
put in the punctuation and paragraphs and such. Twould be heaven!
*sigh* I am struggling just to get all the thoughts onto paper. Since
the first of the year I have been so busy with other authors that I
haven't gotten anything down on paper.

But my punctuation is something I use to set my "style" and
voice—whatever that means. Anyone else wouldn't over-use my em-dashes,
ellipses and such the way I do.
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Sue
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PostSubject: Re: Should authors be stuck with book promotion.   Sun Jun 14, 2009 9:08 am

In your case, Brew, I think it would be difficult to be a ghostwriter for you. *grin* I probably wouldn't even be able to understand the dictation, let alone put in the right punctuation. *giggle*
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Phil Whitley
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PostSubject: Re: Should authors be stuck with book promotion.   Sun Jun 14, 2009 12:51 pm

Sue, over the years I have somehow managed to tone down my suthun drawl
a little. I think it had to do with working around a varied group of
people from all over the world. I also toned down the vernacular in my
writing for those of a more "northern persuasion".

One of my hobbies is studying dialects and trying to guess where the
person is from, and learned that even among people from the same area
there are still subtle differences—like the two GI's I worked with in
Ft. Benning, both from where I call "Bawston". One pronounced it
BA-ston and the other said Boah-ston. They both agreed that it was due
to "which side of the bridge" they were from.

I will never be completely free of the drawl, nor would I want to be.
"You can take the boy out of the country, but you can never take the
country out of the boy."
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